You are heading our Brand Marketing & Services team consisting of Brand Managers, Copywriters, and Brand Designers. You take full responsibility of our brand and content strategy and its implementation across all touchpoints, including web, marketing collaterals, events, and print.
- Be responsible for Blacklane's brand positioning and strategy online and offline
- Conduct thorough market research to facilitate brand positioning
- Provide ideas, develop, and lead execution on a wide variety of offline marketing initiatives
- Improve and drive an external communications strategy that positively affects employees and customers
- Solid understanding of design principles and concepts
- Actively lead, build, and manage our Brand Marketing & Services team
- Lead by example. Establish an approach that aligns with the overall company values and expectations